Course Content
What is WordPress?
History and Evolution WordPress.com vs WordPress.org
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Why WordPress?
Popularity and Community Versatility in Web Development Case Studies: Examples of WordPress Sites
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Setting Up a WordPress Site
Domain Registration and Hosting Solutions Installing WordPress
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Dashboard Overview
Navigating the WordPress Dashboard User Roles and Permissions
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Posts vs Pages
Creating and Editing Posts Adding and Managing Pages
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Media Management
Uploading and Managing Media Files Best Practices for Media Optimization
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Themes and Templates
Choosing the Right Theme Customizing Themes
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Plugins
Essential Plugins for Beginners Installing and Managing Plugins
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Basic SEO for WordPress
SEO Plugins and Tools On-Page SEO Best Practices
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Analytics and Performance
Integrating Google Analytics Monitoring Site Performance
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WordPress in the Medical Marketing Field
Tailoring WordPress for Client Needs Case Studies: Successful WordPress Sites in Medical Marketing
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Security and Maintenance
Keeping WordPress Secure Regular Maintenance Tasks
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Hands-On Session
Building a Simple WordPress Site Applying What We've Learned
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WordPress Essentials for Beginners
About Lesson

Media files, especially images and videos, can be the largest files on your website. Large file sizes can lead to longer loading times, which can frustrate users and harm your search engine rankings. Optimizing these files improves site speed, enhances user experience, and contributes to better SEO performance.

Best Practices for Image Optimization

  1. Choose the Right File Format:

    • Use JPEG for photographs or images with lots of colors.
    • Use PNG for images that require transparency or images with text and objects with sharp contrast.
    • Consider using WebP, a modern format that provides superior compression and quality characteristics.
  2. Resize Your Images:

    • Resize images to the maximum display size needed before uploading them to WordPress. Avoid using HTML or CSS to resize images, as this still loads the full-size image.
  3. Compress Images:

    • Use image compression to reduce file size without losing quality. Tools like Adobe Photoshop, TinyPNG, or online services can be used for this purpose.
    • WordPress plugins like Smush, Imagify, or ShortPixel can automate image compression.
  4. Lazy Load Images:

    • Implement lazy loading, which only loads images when they are about to enter the viewport. This reduces initial page load time.
    • WordPress 5.5 and later include native lazy loading for images.

Best Practices for Video Optimization

  1. Host Videos Externally:

    • Instead of uploading videos directly to WordPress, host them on external platforms like YouTube or Vimeo and embed them in your content. This reduces server load and bandwidth usage.
  2. Use Video Thumbnails:

    • Embed a thumbnail with a play button and load the video player only when the user clicks on the play button.
  3. Optimize Video Files:

    • If you must host videos on your site, ensure they are compressed for the web. Use formats like MP4 for better compression.

Managing Audio Files

  • Compress Audio Files: Use MP3 format for its balance of quality and file size.
  • Streaming Audio: Consider hosting audio files on platforms like SoundCloud and embedding them on your site.

General Media Management Tips

  • Regularly Audit Media Library: Remove unused or unnecessary media files.
  • Organize Media Library: Use descriptive file names and alt text for SEO and accessibility.
  • Update Media Handling: Stay informed about new media technologies and WordPress updates that may affect media handling.