Course Content
What is WordPress?
History and Evolution WordPress.com vs WordPress.org
0/2
History and Evolution
09:20
WordPress.com vs WordPress.org
07:40
Why WordPress?
Popularity and Community Versatility in Web Development Case Studies: Examples of WordPress Sites
0/3
Popularity and Community
03:29
Versatility in Web Development
04:24
Case Studies: Examples of WordPress Sites
08:40
Setting Up a WordPress Site
Domain Registration and Hosting Solutions Installing WordPress
0/2
Domain Registration and Hosting Solutions
11:35
Installing WordPress
08:06
Dashboard Overview
Navigating the WordPress Dashboard User Roles and Permissions
0/2
Navigating the WordPress Dashboard
04:08
User Roles and Permissions
07:12
Posts vs Pages
Creating and Editing Posts Adding and Managing Pages
0/2
Creating and Editing Posts
08:47
Adding and Managing Pages
01:20
Media Management
Uploading and Managing Media Files Best Practices for Media Optimization
0/2
Uploading and Managing Media Files
03:07
Best Practices for Media Optimization
03:36
Themes and Templates
Choosing the Right Theme Customizing Themes
0/2
Choosing the Right Theme
04:32
Customizing Themes
09:26
Plugins
Essential Plugins for Beginners Installing and Managing Plugins
0/2
Essential Plugins for Beginners
15:19
Installing and Managing Plugins
06:15
Basic SEO for WordPress
SEO Plugins and Tools On-Page SEO Best Practices
0/2
SEO Plugins and Tools
07:48
On-Page SEO Best Practices
25:43
Analytics and Performance
Integrating Google Analytics Monitoring Site Performance
0/2
Integrating Google Analytics
05:11
Monitoring Site Performance
03:22
WordPress in the Medical Marketing Field
Tailoring WordPress for Client Needs Case Studies: Successful WordPress Sites in Medical Marketing
0/1
Tailoring WordPress for Client Needs
04:31
Security and Maintenance
Keeping WordPress Secure Regular Maintenance Tasks
0/2
Keeping WordPress Secure
04:50
Regular Maintenance Tasks
09:48
Hands-On Session
Building a Simple WordPress Site Applying What We've Learned
0/2
Building a Simple WordPress Site
12:08
Wordpress Basic Knowledge Quiz
01:00:00
WordPress Essentials for Beginners
About Lesson

Google Analytics is a powerful tool that offers comprehensive data about your website’s performance. It tracks various metrics, such as page views, user sessions, bounce rate, and demographic information of your audience. These insights help you understand how visitors interact with your site, which is crucial for optimizing your content and marketing strategies.

Setting Up Google Analytics

  1. Create a Google Analytics Account:

    • If you don’t already have one, create a Google Analytics account at analytics.google.com.
    • Follow the setup process, which includes adding your website’s name, URL, and industry category.

  2. Obtain Your Tracking ID:

    • Once your account is set up, you’ll receive a unique tracking ID and JavaScript tracking code.
    • This tracking ID is what links your WordPress site to your Google Analytics account.

Integrating Google Analytics with WordPress

There are several methods to integrate Google Analytics with your WordPress site:

  1. Using a Plugin (Recommended for Beginners):

    • Plugins like ‘MonsterInsights’ or ‘ExactMetrics’ simplify the integration process.
    • Install and activate the plugin, connect it with your Google Analytics account by entering your tracking ID, and follow the setup wizard.

  2. Adding Code to Header.php:

    • For those comfortable with editing theme files, you can manually add the Google Analytics tracking code to your theme’s header.php file.
    • Go to ‘Appearance’ > ‘Theme Editor’, select the ‘header.php’ file, and paste the tracking code just before the closing </head> tag.

  3. Using a Child Theme:

    • To avoid losing your tracking code during theme updates, use a child theme.
    • Add the Google Analytics tracking code to the child theme’s header.php file.

  4. Using Google Tag Manager:

    • Google Tag Manager is another way to manage your tracking code. Create a Google Tag Manager account, add the container code to your website, and then add the Google Analytics tracking ID to your Tag Manager container.

Best Practices for Google Analytics Integration

  • Check for Proper Installation: Use the ‘Real-Time’ report in Google Analytics to verify if the tracking code is working.
  • Respect User Privacy: Be aware of privacy laws like GDPR. Consider using plugins that offer compliance features.
  • Regularly Review Data: Regularly check your Google Analytics data to gain insights and make informed decisions about your website.
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