Course Content
What is WordPress?
History and Evolution vs
Why WordPress?
Popularity and Community Versatility in Web Development Case Studies: Examples of WordPress Sites
Setting Up a WordPress Site
Domain Registration and Hosting Solutions Installing WordPress
Dashboard Overview
Navigating the WordPress Dashboard User Roles and Permissions
Posts vs Pages
Creating and Editing Posts Adding and Managing Pages
Media Management
Uploading and Managing Media Files Best Practices for Media Optimization
Themes and Templates
Choosing the Right Theme Customizing Themes
Essential Plugins for Beginners Installing and Managing Plugins
Basic SEO for WordPress
SEO Plugins and Tools On-Page SEO Best Practices
Analytics and Performance
Integrating Google Analytics Monitoring Site Performance
WordPress in the Medical Marketing Field
Tailoring WordPress for Client Needs Case Studies: Successful WordPress Sites in Medical Marketing
Security and Maintenance
Keeping WordPress Secure Regular Maintenance Tasks
Hands-On Session
Building a Simple WordPress Site Applying What We've Learned
WordPress Essentials for Beginners
About Lesson

Google Analytics is a powerful tool that offers comprehensive data about your website’s performance. It tracks various metrics, such as page views, user sessions, bounce rate, and demographic information of your audience. These insights help you understand how visitors interact with your site, which is crucial for optimizing your content and marketing strategies.

Setting Up Google Analytics

  1. Create a Google Analytics Account:

    • If you don’t already have one, create a Google Analytics account at
    • Follow the setup process, which includes adding your website’s name, URL, and industry category.
  2. Obtain Your Tracking ID:

    • Once your account is set up, you’ll receive a unique tracking ID and JavaScript tracking code.
    • This tracking ID is what links your WordPress site to your Google Analytics account.

Integrating Google Analytics with WordPress

There are several methods to integrate Google Analytics with your WordPress site:

  1. Using a Plugin (Recommended for Beginners):

    • Plugins like ‘MonsterInsights’ or ‘ExactMetrics’ simplify the integration process.
    • Install and activate the plugin, connect it with your Google Analytics account by entering your tracking ID, and follow the setup wizard.
  2. Adding Code to Header.php:

    • For those comfortable with editing theme files, you can manually add the Google Analytics tracking code to your theme’s header.php file.
    • Go to ‘Appearance’ > ‘Theme Editor’, select the ‘header.php’ file, and paste the tracking code just before the closing </head> tag.
  3. Using a Child Theme:

    • To avoid losing your tracking code during theme updates, use a child theme.
    • Add the Google Analytics tracking code to the child theme’s header.php file.
  4. Using Google Tag Manager:

    • Google Tag Manager is another way to manage your tracking code. Create a Google Tag Manager account, add the container code to your website, and then add the Google Analytics tracking ID to your Tag Manager container.

Best Practices for Google Analytics Integration

  • Check for Proper Installation: Use the ‘Real-Time’ report in Google Analytics to verify if the tracking code is working.
  • Respect User Privacy: Be aware of privacy laws like GDPR. Consider using plugins that offer compliance features.
  • Regularly Review Data: Regularly check your Google Analytics data to gain insights and make informed decisions about your website.