Course Content
What is WordPress?
History and Evolution WordPress.com vs WordPress.org
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Why WordPress?
Popularity and Community Versatility in Web Development Case Studies: Examples of WordPress Sites
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Setting Up a WordPress Site
Domain Registration and Hosting Solutions Installing WordPress
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Dashboard Overview
Navigating the WordPress Dashboard User Roles and Permissions
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Posts vs Pages
Creating and Editing Posts Adding and Managing Pages
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Media Management
Uploading and Managing Media Files Best Practices for Media Optimization
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Themes and Templates
Choosing the Right Theme Customizing Themes
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Plugins
Essential Plugins for Beginners Installing and Managing Plugins
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Basic SEO for WordPress
SEO Plugins and Tools On-Page SEO Best Practices
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Analytics and Performance
Integrating Google Analytics Monitoring Site Performance
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WordPress in the Medical Marketing Field
Tailoring WordPress for Client Needs Case Studies: Successful WordPress Sites in Medical Marketing
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Security and Maintenance
Keeping WordPress Secure Regular Maintenance Tasks
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Hands-On Session
Building a Simple WordPress Site Applying What We've Learned
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WordPress Essentials for Beginners
About Lesson

On-page SEO is about more than just inserting keywords into content. It’s about optimizing the entirety of your webpage, including content, images, HTML tags, and URLs, to improve your site’s visibility in search engines.

Key On-Page SEO Factors in WordPress

  1. Optimized Page Titles:

    • Page titles should be compelling and contain your target keyword near the beginning.
    • Keep them under 60 characters to ensure they display correctly in search engine results.
  2. Effective Use of Headings:

    • Use headings (H1, H2, H3, etc.) to structure your content. Your main title should be H1, and subsequent sections should use H2 and H3 tags.
    • Include relevant keywords in your headings, but avoid keyword stuffing.
  3. Meta Descriptions:

    • Meta descriptions provide a summary of your page’s content. They should be engaging, descriptive, and include your target keyword.
    • Aim for about 155 characters to ensure the full description is visible in search results.
  4. URL Structure:

    • URLs should be concise, readable, and include your target keyword.
    • WordPress allows you to customize your URL slugs; take advantage of this feature for better SEO.
  5. Keyword Optimization:

    • Use your primary keyword naturally throughout the content, particularly in the first 100 words.
    • Avoid keyword stuffing; focus on creating valuable, informative content.
  6. Optimizing Images:

    • Use descriptive, keyword-rich file names for your images.
    • Always add alt text to images, which improves accessibility and SEO.
  7. Internal and External Linking:

    • Link to other relevant pages within your site (internal linking) to help search engines understand and index your site’s structure.
    • Include links to credible external sources when relevant.
  8. Mobile Responsiveness:

    • Ensure your WordPress theme is mobile-friendly, as mobile usability is a ranking factor for search engines.
  9. Page Load Speed:

    • Optimize your site’s loading speed by compressing images, using a caching plugin, and minimizing CSS and JavaScript.
  10. Quality Content:

    • Publish high-quality, original content that provides real value to your audience.
    • Regularly update your content to keep it relevant and fresh.

Tools and Plugins for On-Page SEO

  • Yoast SEO: This plugin offers comprehensive on-page SEO analysis and recommendations.
  • Google Analytics: Track user behavior, traffic sources, and other important metrics.
  • Google Search Console: Monitor how your site appears in Google search results and identify areas for improvement.